2026 AMRA Brochure - Product brochure - Page 37
Differentology
IPSOS
Differentology has an impressive reputation and track record
in media research. They have also enjoyed incredible success
over the last few years. Strong 昀椀nancial metrics, terri昀椀c
client feedback and conversion rates coupled with evidence
of an ever-expanding research offer. Deploying innovative
AI methodologies and surfacing insights from the Origin
landscape study are also notable project successes. Yet,
it’s perhaps the softer intangible aspects of sustainability,
culture and people where the agency really blossoms with
signi昀椀cant commitments to carbon emissions, gender pay
equality and pro昀椀t sharing.
Ipsos’ reputation for media and audience measurement
goes before them. It is longstanding and rightly lauded.
Their media specialism has an enviable client list and the
company has also demonstrated growth through their custom
work to bolster their several long-term trade body and JIC
contracts. In addition to their traditional research heartland,
Ipsos has successfully thrust itself into the centre of the
data-sphere, they are pushing at the boundaries developing
new methodologies as they embrace a blend of human and
arti昀椀cial intelligence techniques for their clients.
Judges’ comment
Judges’ comment
“Differentology has had a hugely impressive year. Their
commitment to their people is clear and to be wholly admired.
They have demonstrated some great results and worked across
a range of ambitious projects whilst also breaking ground
with new methodologies. Together this really made them
stand out as a strong candidate for research measurement or
data company of the year from a range of other high quality
submissions.”
“The most impressive aspect of the Ipsos submission was their
ability to demonstrate their ability to adapt and change. The
breadth of their offer across media research, methodologies
is to be admired. Adding new methods and embracing AI
techniques gives extra strings to their already well tuned bows
and helps them emerge as a strong candidate for research
measurement or data company of the year.”
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