2026 AMRA Brochure - Product brochure - Page 29
All Response Media: How WRPlive Democratised
Audience Insight
Creating a bespoke tool for the agency integrating IPA
Touchpoints, YouGov Brand Index and TGI, All Response
Media transformed their ‘Work-Rest-Play- planning philosophy
into a live, interactive system- visualising mood, activity and
media context in a single view to drive better audience-led
comms planning.
Judges’ comment
“Great visualisations of the tool, the entry clearly demonstrated
how this approach has rede昀椀ned how the agency accesses and
interprets audience data, providing richer and faster insights to
inform decisions.”
Thinkbox & EssenceMediacom The Media Mix Navigator
The Media Mix Navigator tool allows easy access to an awardwinning (and vast!) econometric dataset. Refreshed with new
data from Pro昀椀t Ability 2 this year, the tool transforms complex
econometrics into simple interactive outputs- enabling every
advertiser regardless of their size, to optimise channel mix
against ROI, growth ambition and risk appetite.
Judges’ comment
“Re-fuelling the Media Mix Navigator tool with the data from
Pro昀椀t Ability2 alongside greater 昀氀exibility and functionality
like optimising to different time horizons and seeing outputs
across four risk levels, continues to ensure these award winning
insights are accessible, insightful and actionable for all.”
the7stars - ClaireTalk: Turning Data into Dialogue
To support brand growth and improve audience
understanding, there needed to be a more effective way to
make the wealth of data studies and audience segmentations
on Iceland consumers accessible to stakeholders — enabling
faster, more informed decision making in a fast-paced,
multi-agency business. Introducing ClaireTalk, an AI powered,
conversational insight tool designed to bring Iceland’s
segmentations to life.
Judges’ comment
“Brilliant initiative shown by the team at the7stars to use AI
to turn a vast databank of customer data and insight into a
dynamic, always-on dialogue with Iceland’s target audience
‘Claire’. ClaireTalks ensures insight fuels decision making
across all departments of the business.”
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