2026 AMRA Brochure - Product brochure - Page 21
All Response Media - How WRPlive
Democratised Behavioural Insight
All Response needed to 昀椀nd a way to make their behavioural
planning framework - Work.Rest.Play – into a hands-on tool.
IPA Touchpoints and its time diary methodology contained
the ingredients to bring WRP to life, but legacy systems
made it slow and inaccessible. By building a bespoke
tool that integrated Touchpoints data with YouGov’s
BrandIndex and Kantar’s TGI, the agency turned philosophy
into practice and unlocked new, differentiating value from
industry-wide sources.
Judges’ comment
“Great solution that elevates known and trusted 3rd party
industry data integrated into the agency’s WRP framework.
Nice visualisation and intuitive UX makes data more accessible
and actionable for agency people and clients too. From an
industry standpoint, great to see IPA Touchpoints opened
up so effectively like this.”
the7stars - Gravity Connect
In a world of fragmented media, fractured data, and
degrading cookies, the7stars’ Gravity Connect bridges
insight, strategy and activation by blending hand-picked
third-party datasets to create audience pro昀椀les grounded in
demographics, spending habits, social activity, movement
data and attitudes. Modelling and aggregating audiences to
postcode level for activation into 36 million addressable IDs,
it delivers scalable, privacy-safe, and consistent targeting
across channels.
Judges’ comment
“We all know lots is lost between insight, strategy and
execution and that third-party data solutions are expensive,
opaque, and small-scale. The7stars’ proprietary plug-and-play
tool drives ef昀椀ciency and effectiveness. Costed transparently
and saving clients the cost of supply-chain markups, it nicely
embodies the7stars values too.”
Wavemaker & WPP Media - Precision-Targeted
Gold – How Data Drove Olympic Dominance
Global Media and Entertainment & Colourtext Global IQ: A Data Transformation
Faced with the enormous challenge of meeting the varied,
high-level demands of the buy-side, Global IQ has enabled
agencies to plan across assets in OOH and audio, linking
activities to outcomes. Working across a huge range of
sources, from proprietary data from TfL taps and Global
Player through to industry sources like TGI, YouGov
and IPA Touchpoints and trusted audience measurement
like Route and RAJAR, the solution is showing strong
commercial impact.
Judges’ comment
“A hugely ambitious collaboration between Global and
Colourtext, featuring an impressive number and scale of
data integrations to create a powerful platform for audience
planning and outcomes delivery. Set to become even more
impressive once RAJAR data is fully integrated.”
As of昀椀cial travel partner to the 2024 Paris Olympics,
Eurostar committed extra media spend but needed
it to have short-term business impact as well as brand
effects. All that in a noisy summer of sport alongside
deeper-pocketed competitors like BA and easyjet.
Deploying the WPP proprietary Geograph solution to
fuse Eurostar data with census, TGI and Experian data,
Wavemaker’s campaign delivered £2.98M incremental
revenue and grew consideration by 54%.
Judges’ comment
“A brilliant example of powerful data innovation extracting
fresh value from established media planning sources to deliver
short-term and long-term effect for the Olympics brief, and
now also setting the template for Eurostar’s ongoing activity.
Expect we’ll see more like this from Geograph and WPP Media.”
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