2026 AMRA Brochure - Product brochure - Page 17
Goodstuff & Beatgrid OVO 2025
Cross Channel Effectiveness
Wavemakers GOAT insight;
Unlocking Growth for Paramount+
Challenged with discovering which media channels were
responsible for delivering long-term gains to inform decisions
around the optimal channel mix for the OVO client, Goodstuff
partnered with Beatgrid and utilised their Audio Content
Recognition technology to capture true exposure across all
major sound-on media channels. This work led to a step change
in strategy, allowing GoodStuff and OVO to optimise media
investment, planning and creative to unlock incremental
growth opportunities.
With a multi-million pound investment riding on the launch
of a bold new platform within the 昀椀ercely competitive
UK streaming market, Wavemaker developed a complex
programme of research evaluating the Paramount+’s new
Goat platform across multiple waves.
Judges’ comment
“A great example of using the expertise of the right research
partner to develop a fresh approach to answer a client’s
challenge. The OVO Cross Channel effectiveness tracker
provided valuable insight, and will continue to contribute
to future campaign planning strategies.”
Judges’ comment
“Working closely with the client to review and 昀氀ex the
questionnaire before each wave ensured this programme of
research was agile and captured dynamic elements whilst
maintaining core metrics for comparability. The insights
from this work delivered a strategic advantage for the client
and drove impressive results.”
OMD UK Dyno-Rod Brand Health Tracker
Despite being one of the most recognised names within
plumbing and drainage, brand leadership in low-interest
emergency driven categories can be fragile. OMD working
with their client Dyno-Rod set out to go beyond the traditional
brand tracker, creating a programme of research looking at
more than just awareness and consideration levels to explain
why consumers make their choices, how marketing campaigns
were landing and where growth opportunities existed.
Judges’ comment
“From regional deep dives to support franchises to better tailor
communications by location to ‘so what, now what’ stakeholder
recommendations, this tracker provided great clarity and the
con昀椀dence across the whole business- becoming a key driver
of marketing and business decisions.”
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