2026 AMRA Brochure - Product brochure - Page 15
OMD UK - De昀椀ning Premium
for Mercedes-Benz Vans
Azerion, Mindshare & Differentology Meaningful Connections
Azerion’s Meaningful Connections, powered by the CORE
framework, rede昀椀nes planning by fusing cognitive science
with real-world data. By aligning message, media and mindset,
it proves advertising can move from simply being seen to
being truly felt—driving measurable impact.
Judges’ comment
“We were impressed by this entry and how the approach is
grounded in academic theory while delivering a clear objective
and strong, measurable results. The integration of emotional
and motivational mindsets, combined with a clear link to ROI
demonstrated a well-executed piece of work.”
ITV, Strat7, ResearchBods & Mediaprobe ITV Project Agyemang
Despite a restricted budget, ITV were able to use biometrics
to quantitatively prove the emotional power of live sport and
its impact for advertisers, driving partnership engagement
for the 2026 FIFA Men’s World Cup.
Judges’ comment
“This submission stood out for its effective use of biometric
research techniques to demonstrate the emotional intensity
of live sport. Despite a modest budget, the team produced
impactful 昀椀ndings that offer meaningful value for World Cup
partnership strategy.”
A premium project on a value-for-money budget. With under
£50k, OMD UK de昀椀ned what “premium” means for UK van
buyers, proved Mercedes-Benz leads, validated the Uptime
Guarantee, and delivered insights that will shape strategy
for years to come.
Judges’ comment
“OMD made excellent use of both qualitative and quantitative
techniques to segment results by 昀氀eet size, providing
Mercedes-Benz with a clear roadmap to tailor messaging
by audience to unlock growth opportunities. The judges
appreciated the clear presentation of insights and how the
昀椀ndings enabled con昀椀dent, actionable decision-making
within a modest budget.”
Thinkbox, EssenceMediacom & WPP Media Why the Eff Would You Cut TV?
Why the Eff Would You Cut TV? revealed that cutting TV
lights a bon昀椀re of effectiveness. It leaves billions in pro昀椀t
on the table and weakens entire media plans. Thinkbox now
has evidence to prove both why to invest in TV and why not
to disinvest.
Judges’ comment
“The judges were impressed with how Thinkbox built on previous
work to deliver a rigorous, simulation-led methodology that
clearly demonstrated TV’s long and short-term impact.
The modelling was innovative, and the clarity of insight provided
valuable guidance for strategic media decision-making.”
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