2026 AMRA Brochure - Product brochure - Page 13
PHD UK - Is Optimism Dead?
PHD’s multi-staged methodology uncovered valuable insights
on how emotional states impact consumption that directly
in昀氀uenced the way the agency approaches their client’s
media plans.
Judges’ comment
“Judges’ comments: A brave example of an agency embarking
on thought leadership research to challenge current industry
perceptions. The insights uncovered are not just fascinating,
but in昀氀uential in shaping the agency’s approach to media for
many of their clients”
Wavemaker - Wavemakers GOAT Insight;
Unlocking Growth for Paramount+
The Wavemaker team developed a rigorous and agile
approach to media measurement for Paramount+ with
signi昀椀cant impacts to both media ef昀椀ciencies and media
placement. Against high stakes, their insights secured board
con昀椀dence and enabled growth in a highly competitive market.
Judges’ comment
“Wavemakers’ approach tackled signi昀椀cant challenges
for Paramount+ and provided results that delivered a clear
strategic way forward for the brand. The multi-faceted
approach to campaign measurement challenged
perceptions and proved the power of traditional media.”
Savanta & Samsung Electronics From Features to Feelings
Using innovative methodologies Savanta and Samsung
rewrote the playbook of how Samsung would go to market,
focusing on the key drivers that create pride in ownership.
Judges’ comment
“This impressive study is a demonstration of the bene昀椀ts of
starting from a clean slate. Savanta and Samsung developed a
programme of research that contributed a signi昀椀cant shift in
approach to bene昀椀t the brand.”
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