2026 AMRA Brochure - Product brochure - Page 11
Brainsights & Allvision – Reimaging
Out-Of-Home – Proving the Value
of Digital OOH through Neuroscience
Using a dual-phased approach leveraging real-world drivealongs, asset mapping and coding, cross media drive along
simulations as well as eye-tracking evening and EEG data to
reimagine OOH measurement by moving beyond ‘opportunity
to see.’ Creating a ‘actually seen’ and ultimately ‘impressions
made’ impact score that is grounded in objective science.
Judges’ comment
“This piece of research stood out for its science-based,
multi-method approach that pushes OOH measurement
far beyond traditional “opportunity to see.” By quantifying
OOH’s true commercial value through an “actually seen” and
ultimately “impressions made” framework, it rede昀椀nes how
the channel’s impact is understood.”
Google – The Effectiveness Equation
A research project, which brought together attitudinal
surveys, large-scale meta-analysis, econometric modelling,
and behavioural experiments from a multitude of research
partners. All with the aim to help create a framework for
understanding the impact of marketing activities on
昀椀nancial results and brought to life in a platform.
Judges’ comment
“This submission stands out for its robust triangulation
and smart integration of industry expertise to interrogate
a fundamental industry question. It provides the 昀椀nancial
evidence needed to shift marketing from a perceived cost
centre to a proven driver of pro昀椀table growth, all delivered
in a platform rather than a research report.”
Vevo – Unlocking the Power of Premium
on YouTube CTV
Digital Cinema Media & Everyday people –
Maximising price: how cinema delivers
commercial success for brands
This project addresses the challenge of demonstrating
the commercial impact of cinema. Leaning into the current
economic climate to focus on understanding the role media
channels can play on price, particularly the role cinemas
impact on brand value perceptions.
Judges’ comment
“A rigorous and academically grounded methodology tackling a
key industry challenge: proving the 昀椀nancial value of individual
media channels. By innovating beyond traditional MMM
constraints, this research credibly demonstrates cinema’s
ability to elevate brand value, re-engage lapsed clients and
deliver meaningful commercial impact and has already had
a huge impact for cinema.”
A project designed to understand the role of premium
environments within YouTube. Using Ampli昀椀ed Intelligence’s
scienti昀椀c approach to measure real human attention alongside
previous research on the brand impact of this environment,
the project created a new benchmark for understanding
how premium content on YouTube captures and sustains
human attention.
Judges’ comment
“This project pursued a clear, single-minded objective and
built con昀椀dently on previous research to deliver 昀椀ndings directly
linked to meaningful outcomes. Vevo and Ampli昀椀ed Intelligence
proved that premium content on YouTube CTV isn’t just watched,
it’s truly seen. In doing so, the study powerfully rede昀椀ned
how quality context drives genuine engagement and
measurable impact.”
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